Sales Lead Generation
Are you looking for a quality lead source to boost your business?
Are you sick and tired of unreliable, low-quality lead providers?
If so, you owe it to yourself to keep reading...
From: Jason Argall
To: Savvy Marketers
If you are like me, you are always looking for new ways to expand your business. Just give me 5 minutes of your time and I'll show you how my Internet marketing network and I can deliver you such high-quality leads that it'll be like rocket fuel for your business.
First it's important for you to understand what makes me different from most of the other companies that will generate leads for you. You see, I first got into the business of marketing shortly after highschool. I first started off in Internet marketing and after figuring some things out there I got into telemarketing with my brother. It was during five years of telemarketing a range from products from cell phones and travel plans to credit repair and credit card consolidation that I really began scientifically study sales conversion. My investigations and studies lead me to the Almighty Lead.
The truth is there are three basic components to having a successful sales operation.
- A communications system. Usually this is a phone and phone line, but it can also be anything such as an email system, website, sales letter or voice. You get this through AT&T, Verizon, etc.
- A salesperson. You need a quality sales person. You get these with proper hiring and training.
- A quality sales lead. You can have a clear phone line with an excellent phone line but if you're calling bad leads, good luck going broke!
The third of these, the sales lead is actually the most important. I know from experience that a shoddy salesperson on an unclear line (from India or the Phillipines) can convert and be profitable if they are given the best leads.
So with a background in online marketing and five years studying conversion in the telemarketing industry, that is what I've learned to produce--the best leads.
What is meant by the "best lead"?
When it comes down to it, the "best lead" is the lead that gets you closest to your desired Return on Investment (ROI). Since I've been in the business of generating leads, I've learned that every sales department is looking for a different type of lead. For example, two companies looking for credit card debt consolidation leads could test the same five lead sources and end up buying from two different sources. You see, even if two companies are selling the same product or service, there are so many variables within a business ranging from pricepoints to sales staff competency to overhead costs that it is nearly impossible to decide what lead is the best for you without doing the two most important things:
- Filtering.
- Testing.
In my experience, all good marketing comes down to those two things. In marketing, it's impossible to know you are doing the right thing unless you are constantly filtering and testing.
What do I mean by filtering? I mean surveying and investigating your market and previous marketing performance.
What do I mean by testing? I mean split-testing different factors such as leads, scripts, price-points, etc. Test two scripts. If one out-performs the other, eliminate the loser and create a new one. Repeat endlessly. Consider it Darwinian marketing.
I have no intention in lecturing you on marketing, but I can guarantee you that you are wasting a lot of money if your sales and marketing departments are not constantly doing these things. And by "constantly", I mean it. Markets are always changing with trends, seasonal changes, economic ups and downs, etc.
What does all of this mean for your lead generation?
I've explained my marketing mentality to you so you understand what my mindset will be when I'm generating leads for you. This is how our business relationship will work:
In our first phone conversation, I will start the filtering (surveying) process. By getting some basic information on your product, sales force, budget, etc, I will filter through the dozens of sources in my network down to about 2-4 sources that may work for you.
After we have found a few high-quality sources through filtering, we will start the testing process. We will start with two lead sources to test based on your budget. After a decisive test we will eliminate the loser and continue testing. Only in this way, we can find the "best lead" for you.
So, there you have it. No fancy sales pitch. No hard-sell. This is my marketing methodology. Instead of dealing with another lead broker, wouldn't you like to have a lead consultant on your team?
Thanks,
Jason Argall
P.S. If I don't mention the type of lead you are looking for anywhere on my site, please note that I can also do a custom lead generation. My team and I will handle everything from market research, strategy and site development.
